Guidelines for Retail Groceries
Develop a coordinated strategy for grocery attraction
For several decades, the food industry has focused on a predominantly suburban development model. This has left many urban and rural centers without adequate access to healthy food at affordable prices. Food retailers are slowly realizing the potential of these underserved neighborhoods, but they often need help finding out the purchasing power of hidden neighborhoods and finding appropriate development sites in a particular neighborhood. There is no formula for attracting a full-service grocery store in an underserved neighborhood. However, coordinated strategies that bring together
resources and leadership from local government and local community organisations (CBOs) have been successfully attracted new stores to a wide range of communities across the country. Local governments and CBOs can work together to effectively balance financial and community concerns to drive development which both supports the community and benefits retailers.
Identify and organise stakeholders
Improving access to healthy food in underserved neighborhoods is not an easy task and can not be done alone. Individual members of the community will work most effectively in a group to achieve this goal. Similarly, community organizations will be more effective in working together and working in partnership with the local government. Advocates of the community should identify other stakeholders and collaborate to address the issue of food.
Raise awareness of the problem
Although it is possible to organize a coalition of advocates for improved access to food, the effort will be stronger with a wide range of people and engaged interests. It is helpful to research to better understand the magnitude of the problem and use this information to recruit more supporters. Undertaking a community food assessment, gaining media attention and passing a municipal resolution to address the problem are concrete steps that can be taken to raise public awareness.
Understand the challenges
Real estate development is a complex and time-consuming process and the development of a new grocery store in underserved areas poses specific challenges. Community advocates and local government need to understand the basics of commercial real estate development and traditional supermarket formulas to be more effective in attracting a new store.
Consider the alternatives
Community advocates should consider the range of options for improving access to healthy foods. Even though the development of a new grocery store may be necessary, it will be a difficult process that will take several years to come to fruition. Other options such as improving product selection in existing stores, creating farmers' markets, creating food cooperatives and other options should be seriously considered.
Understand the retail market
While local politicians and community members can support new store development efforts due to access issues identified by the Community Food Assessment, food retailers and commercial developers are interested in the potential of neighbourhood market. Community advocates or public bodies can help gather this information in many ways, including by surveying the community and contracting for a professional grocery market analysis of the trading area.
Understand the challenges of developing new stores
To successfully defend the development of new stores, one must understand the challenges faced by food retailers. In the face of obvious disparities in access to healthy, fresh foods and the vast and untapped purchasing power available in undeserved neighbourhoods, it may be tempting to assume that new food outlets will automatically be successful. Some stores have opened in long neglected communities that are among the most profitable stores in their area. However, there is also examples of communities where stores have opened but failed and many more neighbourhood where, Despite years of effort, no retailer has committed to opening a grocery store. The opening of a successful food store in an undeserved area simultaneously requires overcoming several important barriers. While the benefits to the community (access to food, economic revitalisation, etc.) and the retailer (benefits) are worth the effort, it is important not to underestimate the challenges.
For several decades, the food industry has focused on a predominantly suburban development model. This has left many urban and rural centers without adequate access to healthy food at affordable prices. Food retailers are slowly realizing the potential of these underserved neighborhoods, but they often need help finding out the purchasing power of hidden neighborhoods and finding appropriate development sites in a particular neighborhood. There is no formula for attracting a full-service grocery store in an underserved neighborhood. However, coordinated strategies that bring together
resources and leadership from local government and local community organisations (CBOs) have been successfully attracted new stores to a wide range of communities across the country. Local governments and CBOs can work together to effectively balance financial and community concerns to drive development which both supports the community and benefits retailers.
Identify and organise stakeholdersImproving access to healthy food in underserved neighborhoods is not an easy task and can not be done alone. Individual members of the community will work most effectively in a group to achieve this goal. Similarly, community organizations will be more effective in working together and working in partnership with the local government. Advocates of the community should identify other stakeholders and collaborate to address the issue of food.
Raise awareness of the problem
Although it is possible to organize a coalition of advocates for improved access to food, the effort will be stronger with a wide range of people and engaged interests. It is helpful to research to better understand the magnitude of the problem and use this information to recruit more supporters. Undertaking a community food assessment, gaining media attention and passing a municipal resolution to address the problem are concrete steps that can be taken to raise public awareness.
Understand the challenges
Real estate development is a complex and time-consuming process and the development of a new grocery store in underserved areas poses specific challenges. Community advocates and local government need to understand the basics of commercial real estate development and traditional supermarket formulas to be more effective in attracting a new store.
Consider the alternatives
Community advocates should consider the range of options for improving access to healthy foods. Even though the development of a new grocery store may be necessary, it will be a difficult process that will take several years to come to fruition. Other options such as improving product selection in existing stores, creating farmers' markets, creating food cooperatives and other options should be seriously considered.
Understand the retail market
While local politicians and community members can support new store development efforts due to access issues identified by the Community Food Assessment, food retailers and commercial developers are interested in the potential of neighbourhood market. Community advocates or public bodies can help gather this information in many ways, including by surveying the community and contracting for a professional grocery market analysis of the trading area.
Understand the challenges of developing new stores
To successfully defend the development of new stores, one must understand the challenges faced by food retailers. In the face of obvious disparities in access to healthy, fresh foods and the vast and untapped purchasing power available in undeserved neighbourhoods, it may be tempting to assume that new food outlets will automatically be successful. Some stores have opened in long neglected communities that are among the most profitable stores in their area. However, there is also examples of communities where stores have opened but failed and many more neighbourhood where, Despite years of effort, no retailer has committed to opening a grocery store. The opening of a successful food store in an undeserved area simultaneously requires overcoming several important barriers. While the benefits to the community (access to food, economic revitalisation, etc.) and the retailer (benefits) are worth the effort, it is important not to underestimate the challenges.
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